Role: Creative Director, Photographer
 

I helped shape Maggie Louise Confections as a premium, design-driven confectionery brand, leading creative direction while helping build its e-commerce strategy and elevate its visual presence. I updated product photography and developed a more sophisticated visual language that supported both direct-to-consumer growth and high-profile brand partnerships.

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My work extended into creative collaborations with Neiman Marcus, Harajuku Lovers, Chanel, Archer Hotel, the University of Texas, and Giada De Laurentiis, translating the brand into distinctive experiences across retail, hospitality, entertainment, and lifestyle. Maggie Louise also earned editorial exposure in O Magazine, Vogue, InStyle, People, and Martha Stewart Living, reinforcing its position as a highly recognizable luxury confectionery brand.

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