HBO Max

Role: Contributing to Brand Strategy,Creative Director

As WarnerMedia prepared to launch HBO Max, I supported the creative evolution of Rooster Teeth as a key brand within the broader WarnerMedia portfolio. Following the acquisition, our team became a go-to creative partner for WarnerMedia initiatives, helping translate Rooster Teeth’s audience, content, and subscription expertise into the emerging HBO Max ecosystem.

My work connected brand strategy, creative direction, content, and audience growth, with a focus on how entertainment brands could build stronger direct relationships with audiences through streaming, subscriptions, exclusive content, and commerce. This work gave me a firsthand view of the transition from individual digital entertainment brands into a larger, global streaming ecosystem.

Credits
All logos, trademarks, and characters © and ™ DC and WBD