Role: Associate Creative Director, Content Strategy
Site: argogroup.com
 

I helped evolve Argo Group’s brand through a combination of brand strategy, content development, and visual storytelling. I developed brand guidelines and a content strategy that created greater consistency across communications while giving the brand a more human and approachable voice.

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A major focus was using video to create a stronger personal connection between Argo and its members, customers, and business partners. I concepted, produced, directed, and edited video content designed to bring real people and stories into the brand experience, creating a more authentic through-line across digital and marketing communications.

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Credits
In association with Johnnie Studio, NY
All logos ©Argo Group